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Daousser Chennoufi Daousser Chennoufi

The team at architecture and interior design company Draw Link Group (DLG), led by principal and chief executive officer, Daousser Chennoufi, the past 12 months have brought strong business.

The company recorded revenues worth $28m (AED102.85m) in 2017, and this figure is expected to hit $32m (AED117.54m) this year, with 70% of the sum already secured.

The UAE, Oman and Saudi Arabia are among DLG’s largest markets, Chennoufi tells Construction Week. He also aims to continue expanding the firm’s reach in East Africa, he adds. “We started with one project in Kampala last year and extended to four: one more in Kampala, one in Nairobi, and one in Madagascar.”

DLG’s recent project portfolio includes several projects in Dubai, such as a five-star hotel and hotel apartment development in Deira, a three-star business hotel in Jumeirah, and two high-end residential villas for Emaar at Dubai Hills. The company also recently completed The Act Hotel in the emirate of Sharjah, where the firm was contracted for design and fit-out services.

The firm is also actively involved in work for the Rotana, Radisson Blu, Kempinski, Marriott, and Four Points by Sheraton hotel brands.

With more than 60 engineers and 210 labourers in its workforce, DLG’s staff training aims to enable its employees to effectively meet the requirements of the company’s clients, according to Chennoufi. In 2017, the firm conducted ISO training “in order to meet the international quality-management standards, with a focus on client expectations and satisfaction”, he explains.

This year, with a training and development budget of $60,000 (AED220,000), the focus is on offering an MBA qualification in global management to some of DLG’s senior managers, to equip them to be able to “manage and lead in global environment and strategically manage our team and projects”, says Chennoufi.