Pedram Rad Pedram Rad

U+A was established in 2006 by chartered architects Pedram Rad and his partner Pierre Martin Dufresne.

The international multi-disciplinary practice has offices in Dubai, London, Toronto, and Cape Town and offers design solutions in architecture, interior design, master-planning, landscape design, and construction supervision. It has worked with developers throughout the Middle East, on projects in the UAE, Saudi Arabia, Oman, and the wider GCC region.

Rad has served as managing director of U+A for six years and has 11 years design and development experience on projects in the Gulf, in the commercial, hotel, and residential sectors. Specialising in concept development, design coordination, and architectural specification, he is a member of the Design Approval Committee (DAC) Iran, and the UAE’s Society of Engineers.

In the financial year to March 2018, U+A posted actual revenue of $26m (AED95.50m). This is expected to rise to $32m (AED117.54m) during the current financial year, with 70% of that figure already secured.

Rad and his team have been involved with various projects in Dubai of late, including the 53-unit Marasi Floating Homes development in Business Bay by Dubai Properties; the 68,000m² Swiss International School; and Wasl Experience Centre, a four-storey, purpose-built sales centre conceptualised by U+A for Al Wasl Properties.

With a focus on real-estate, hospitality, and education developments, U+A’s key geographic markets in the Middle East are the UAE, Saudi Arabia, and Oman. Looking ahead, the consultancy will also be continuing its work on a villa project in the Emaar South development; Damac’s Paramount Hotel, Emaar’s Dubai Creek Harbor Tower, and the Marasi Riverside development, according to Rad.